They describe it as a "light-hearted 'anti-negativity' campaign was inspired by the line’s employees who wanted to play off the current election theme but instead spread some cheer and help people escape from the discouraging headlines. The campaign will feature a series of videos which are cast entirely with Princess Cruises employees who rally to deliver happiness and fun to passengers.
"The campaign offers two ways to win a free cruise:
"Free Cruise Giveaways in Consumer Emails – Consumers who are registered to receive emails from Princess will have a chance to win a free Getaway cruise. Princess will hide a “Golden Ticket” in 10 emails each week of the campaign.
“Ballot Box Trivia Challenge” – In addition, Princess is promoting a sweepstakes for a chance to win a cruise on the new Royal Princess. Play the four different trivia games on princess.com for additional entries. Plus, the first five people who answer all questions correctly will win a gift to use on their next cruise, including a $200 Lotus Spa treatment or Chef’s Table experience for two, among others. More details about “The Campaign to Escape Completely,” can be found here: www.princess.com/campaign."
Now there's a campaign every voter can get behind. -- Gerry
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