Vote for your favorite Carnival commercial |
The commercials were created by BBDO Atlanta, who collaborated with Academy Award-winning cinematographer and Hollywood director Wally Pfister – best known for his work on Transcendence, Inception and The Dark Knight trilogy – to develop Carnival Corporation's first-ever Super Bowl commercial. The final commercial will be a 60-second spot selected from four full-scale production ads.
"The final Super Bowl TV commercial will be sourced from the company's recently launched 'World's Leading Cruise Lines Marketing Challenge'. Hosted by Cedric the Entertainer, this interactive crowd-sourcing contest lets consumers 'join the company's marketing team' and vote for their favorite creative concept with a chance to win a grand prize of a yearly cruise for life."
The field has been narrowed to four semi-finalists. The final elimination round kicking off today will narrow the field to two finalists, one of which will be the featured TV commercial airing live during Super Bowl XLIX in February. You can vote once every 24 hours - so click on over and get started! -- Gerry
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