VIKING PARTNERS ON BRITISH BAKING SHOW

Viking Cruises has announced it is extending its MASTERPIECE PBS partnership to include The Great British Baking Show, now airing Sundays at 8 p.m. EST. For the past four years, Viking has been a sponsor for the highly acclaimed series, Downton Abbey, which Cruising Squared never misses BTW. As they do on Downton, Viking commercials will bookend each episode. They will also leverage recipes from the show across its marketing channels.

The Great British Baking Show follows "the trials and tribulations of passionate amateur bakers whose goal is to be named the U.K.’s best. Each week, the bakers tackle a different skill, the difficulty of which increases as the competition unfolds. Mary Berry, a leading cookbook writer, and Paul Hollywood, a top artisan baker, serve as judges. Together with hosts and comic foils Sue Perkins and Mel Giedroyc, Berry and Hollywood search for the country’s best amateur baker by testing the competitors’ skills on cakes, breads, pastries and desserts, crowning a winner after 10 weeks of competition." 

Here's hoping there's a show on making scones: Nothing goes better with afternoon tea, you know. --Gerry