Friday, September 7, 2012

CELEBRITY CLAIMS 18 MAGELLAN AWARDS

We're sending our congratulations to Celebrity Cruises, who claimed 18 Magellan Awards from Travel Weekly's annual competition, which honors the best in travel. Their haul of 11 Gold Magellan Awards and seven Silver Magellan Awards is more than any other cruise line this year. Way to go!

Here's the complete list:



Celebrity’s 2012 Gold Magellan Awards:

Cruise - Overall

Blog - Solsticizing Blog
Mobile App - Celebrity Xplorer
Premium Ship - Celebrity Silhouette (Celebrity’s second consecutive win in this category)
Large Cruise Ship - Celebrity Silhouette
Loyalty Program - Captain’s Club



Cruise Marketing

Advertising/Marketing Campaign - Modern Luxury and Exit/Enter
Promotional Video - Brand :30
Promotional Video - LXTV segments
Website - CelebrityCruises.com (Celebrity’s second consecutive win in this category)

Cruise Elements - Premium Ship

Restaurant Design - Qsine, Millennium Class (Celebrity’s third consecutive win in this category)
Spa Design - AquaSpa by Elemis, Celebrity Silhouette

Celebrity’s 2012 Silver Magellan Awards:

Cruise Marketing

Direct Mail - Captain's Club News
Print Advertising - Regional (San Francisco) Magazine – “Post-It” ads
Web Marketing/Advertising - Food Network Ad Unit
Web Marketing/Advertising - New York Times 'Word Train"

Cruise Elements - Premium Ship

Atrium Design – Grand Foyer, Celebrity Eclipse
Suite Design - Penthouse Suite, Celebrity Millennium
Entertainment – “Silhouette, The Show”

More information can be found at www.travelweeklyawards.com.

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