ROYAL MARKS 50 MILLION GUESTS

Royal Caribbean achieved quite a milestone this summer: They welcomed their 50th millionth guest. Amazing, and something of which they are justifiably proud. Below is the letter their CEO, Adam Goldstein, sent to their guests to mark the moment. Having had a chance to spend time with Adam on multiple occasions, there's no one in the business who works harder or takes a more personal interest in their company's success than he does. Congrats to all the great crew, on shore and on board, at Royal Caribbean.

Here's the letter:



"Dear Friends,

"It is with great pride that I share our most recent Royal Caribbean International® milestone. This summer we welcomed our 50 millionth guest onboard our ships.

"Since 1968 we have strived as a company to deliver unparalleled vacation experiences to our guests, and today we pause to reflect on what reaching this milestone means. First and foremost, it means we have phenomenal guests. Thank you for trusting us with your precious vacations. We understand we have an enormous responsibility to uphold each time you cruise with us, and rest assured that this is our number one priority. Your support and feedback is the inspiration behind everything we do, and the reason why we won't settle at good enough.

"It also means that we have the most talented, passionate, and dedicated crew and employees in the business. Not just today, but every day, we have cause to celebrate because the men and women at Royal Caribbean go above and beyond to provide our guests with Gold Anchor and deliver the WOW. I'm honored to work alongside such hard working and inspiring professionals.

"Marking our 50 millionth guest also means that the travel agent community believes in us. Simply stated, thank you. We would not have gotten here without you and we believe that your partnership is our most valuable industry asset and a crucial part of our success.

"As we look ahead, the future is bright. We have been fortunate over the years to consistently be recognized by Travel + Leisure, Conde Nast Traveler, Travel Weekly and the World Travel Awards as the best in the travel industry, and are dedicated to exceeding that level of expectation. We guarantee that the next 50 million guests will experience more WOWs filled with innovations, outstanding service and more amazing destinations that only Royal Caribbean International® can deliver.

"This milestone kicks off a year-long celebration of WOW. We invite you to share your WOW moments and simply tag all your great stories #ROYALWOW.

Adam Goldstein, President and CEO