Monday, January 12, 2015

KATHIE LEE INTROS NEW WINES ON 'BREEZE'

Kathie Lee Gifford and Carnival have reunited. The “Today” show host and former spokesperson for the cruise line surprised guests on Carnival Breeze Sunday, embarking on a six-day cruise from Port Miami, to officially introduce GIFFT wines at an onboard tasting event. The wines are now available for sale fleetwide on Carnival's 24 ships.

From the press release:

"Gifford became closely associated with the Fun Ship brand in the 1980s when Carnival launched the first national television ad campaigns in the cruise industry, becoming the line’s first spokesperson and appearing in such memorable campaigns as: 'If You Could See Me Now' and 'Ain’t We Got Fun?'  

"Created in consultation with California-based Scheid Family Wines—one of the largest vineyard owners in Monterey County—the GIFFT Collection consists of a Red Blend and a Chardonnay, both estate-grown. In September 2014, Wine Enthusiast magazine gave the red 91 of a possible 100 points and the Chardonnay 88 points in its tasting rating."

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