NORWEGIAN DOUBLES DOWN ON NYC

As the debut of Norwegian Breakaway approaches, the cruise line is "doubling down" on New York, which is Breakaway's home port. Their just-launched new ad campaign is themed "The Best of NYC Sails to Sea." You can see it here:



More New York-inspired news from Norwegian:

"Norwegian has enhanced www.breakaway.ncl.com with new digital experiences that highlight the New York City experiences found on board and demonstrate how Norwegian Breakaway brings the best of NYC to sea. Site visitors can watch as a theater on Broadway is transformed into the Breakaway Theater and as New York’s popular SOHO Neighborhood transitions into The Waterfront on board Norwegian Breakaway. Additional transformations will be launched later in January including Central Park being morphed into the ship’s Aqua Park."


And this:

"To generate additional awareness and buzz throughout the city, Norwegian, in partnership with NYC & Company, is creating four interactive 'Breakaway Warming Stations' that will pop-up in different locations throughout the city in January.
]
"As part of the partnership, Norwegian is prominently featured in the NYC Restaurant Week and Winter Broadway Week promotional booklets, on nycgo.com, and in advertising, including bus shelters and on light pole banners throughout the city. In addition, on select dates in January, New York City residents and visitors are invited to visit one of Norwegian Breakaway’s 'Warming Stations,' where they have the opportunity to get a 'break' from the cold weather."

"Guests can learn about the ship’s exciting amenities or take a photo amongst a beach-themed setting, which can be uploaded and shared on Facebook right from the station. Photos from the Warming Station events can also be viewed on the line’s Facebook page. To add to the excitement, visitors can also win special prizes hourly, including tickets to see the Broadway smash-hit Rock of Ages, or dinner at Geoffrey Zakarian’s restaurant, The National.

"The Norwegian Breakaway Warming Stations will take place between 9 am and 4 pm on the following dates:
• January 14: Flatiron Plaza;
• January 22: Ninth Ave. & 14th Street in Chelsea Plaza;
• January 28: Times Square on Military Island.

"For location updates and the chance to win additional prizes, everyone is encouraged to follow Norwegian on Twitter at @cruisenorwegian."

Also, enter to win sweepstakes:

"To celebrate the company’s involvement in NYC Restaurant Week and Broadway Week, Norwegian is giving foodies and entertainment lovers the opportunity to win one of two cruises for two on the May 12, 2013 maiden voyage of Norwegian Breakaway as part of the 'Best of NYC Sails to Sea Sweepstakes.' The lucky winners will also receive a one night hotel stay in Manhattan, two tickets to a Broadway show and dinner at Geoffrey Zakarian’s restaurant The National the night before departure. To learn more and enter to win, stop by one of Norwegian’s “Warming Stations” or visit either nycgo.com/restaurantweek or nycgo.com/broadwayweek.